Digital Marketing definitions explained:
What is Digital Marketing ?
Digital marketing is promoting products or services using available digital channels to do so. It is very different from traditional marketing, each digital marketing channel has it`s owns unique features and characteristics.
Who Digital Marketing Analyst is ?
Digital marketing analyst is a person who is looking at all digital channels performance. He understands relationships between them and features of each one of them. He can use his skills and knowledge to pull and wrangle even big data sets to produce – insightful reporting and actionable analysis with specific recommendations.
What does digital marketing analyst do?
There are number of things Digital Marketing Analyst do, we can divide them in 3 main segments:
- Reporting ( creating automated report to give insight and measure impact)
- Analysis + recommendations ( Using data for answering buisness question, eg, Which keywords target to maximize Conversions from SEO, When to send email so recive best conversion rate, What are most frequently used keywords in our competitors google news articles )
- Measure, ( what https migration gave us ? was the last ranking drop a google update ? )
What is Digital Marketing analytics ?
Digital marketing analtyics is process in which You analyse data using set of different tools and methods. This process serves few things, to gather insights about correlations, to draw conclusions from data, to support or disprove theories which we wanted to check.
What can digital analyst do for You ?
Digital Marketing analyst - for Growth
Digital marketing analyst will help You grow.
Idea behind good Digital marketing analyst is not only for him to have skills but also understand all digital channels and be able to find growth by implementing working ideas.
Digital Marketing analyst - Revenue
Digital marketing analyst will help You save money.
Optimize Your actions , not from perspective of one channel but all of them, if You do content marketing do with using SEO and CTA for conversion optimization, if You do PPC make it better with landing page optimization by A/B and multivariate tests. Use PPC data for SEO and SEO data for PPC. Trick is to not only look at data, use it.
Digital Marketing analyst for Perfomance
Digital marketin Analyst will lead You.
Set target and drill down to achieve them. Be able to know what You can do, what is sesonality, what is Your real growth, who is Your real competitor. Don`t use dashboards use knowledge and insights for actions.