Top Conversion Rate Optimization Tools :
Google Analytics + other Google products (GTM, GO, GSC, GDS)
Omniture / Adobe Marketing Cloud
Conversion Rate Optimisation Analyst Tools can be grouped by:
Quantitative Tools – answering to question what:
What is the conversion rate on my site ?
What pages are responsible for bringing conversions ?
What is the step when most users drop out from the buying process?
Conversion Rate Optimization Analysts can find answers to those questions in Google Analytics, Omniture for example.
Qualitative Tools – answering to question why ?:
Why people are not converting ?
Why they don`t buy most profitable things ?
Why Conversion rate is lower on some pages ?
Answer to those questions can be revealed by looking at recordings from sessions from hot jar, or heat maps in crazy egg which gives CRO Analyst best idea about reasons why.
Testing Tools – answering to question how ?:
How to make CTA better ?
How to move users faster in conversion funnel?
How to warm up cold leads ?
Don`t make assumptions! Use data! Do testing ! – for example for free with Google Optimize. Test different conversion optimization ideas and choose best one , make testing a continuous process.