Display Advertising Analyst ? - Definition explained
Display Advertising Analyst is looking into paid display advertising using analysis to improve performance of this marketing channel. By looking at data and using set of visualizations drafting conclusions and suggestions actions for reaching better performance, better ROI – Return on Invest in Display advertising.
What is display ad?
Display ads are just advertising boxes which You can see on many many websites promoting products, services or brand awareness . They of course can be different from small banner ads to billboard ones covering whole page. They may be pictures, gifs or even whole videos. Main target of them is to convince user to quick conversion.
What is display advertising ?
Display advertising is a way to
Display Analyst resume - CV
Display Advertising Analyst resume should include:
- Experience in Running successful Paid advertising campaigns , handling bigger budget.
- Targeted and retargeted display marketing project experience.
- Very strong analytical ability and expertise in Excel and Power Point
- Ability to provide Display campaings tweaks and recommendations.
- Knowledge on SEM data sources ( Adwords, GA, Semrush, Similarweb Searchmetrics)
- Good analytical skills ( example of analysis – what was the aim, what was the process ( how data was pulled, analyzed, visualized ) what was the insights , what were recommendations and how was it implemented and measured )
- Analytical skills, data science skills, statistical skills math.
- Knowledge off platforms for setting up reporting – GA, GDS, Gsheets, Power Bi, Tableau etc.
Display Analyst skills
For Display Ad Analyst most important basic skills would be:
- Math ( it`s a must- without fluent basic math, percentage, growth You are not able
- Charts plots comparisons reading
- Excel skills ( pivot table, functions: vlookup, countifs, sumifs, averageifs, if, and, or, left, right)
- Analysis :
- Narrative Analysis
- Descriptive Analysis
- Basic forecasting
- Reporting
- Automate dashboards (excel)
- Using reporting platforms ( Tableau, Power BI, Google Data Studio)
- Data visualization skills
- Automate dashboards (excel)
Creative ideas
Understanding UX ,
A/B and Multivariate testing.
Display Advertising Analyst tools for analysis and daily job:

Display Analyst Salary
Salary for Display Analyst, really depends from many factors like experience, job responsibilities, size of company etc.
Biggest factors is country where SEO Analys will be working
For example in UK 30- 40k
How much do Display Analyst/ specialist make??
This of course depends from many many factors, just as example I`m comparing here from popular job offers site:
UK median 30-35k GBP
US median 65 k USD
What is the role of Display Analyst / Specialist??
Role of Display Analyst / Specialist / Manager would be to manage optimize and improve performance of display Ads campaigns.