Display Advertising Analyst is looking into paid display advertising using analysis to improve performance of this marketing channel. By looking at data and using set of visualizations drafting conclusions and suggestions actions for reaching better performance, better ROI – Return on Invest in Display advertising.
What is display ad?
Display ads are just advertising boxes which You can see on many many websites promoting products, services or brand awareness . They of course can be different from small banner ads to billboard ones covering whole page. They may be pictures, gifs or even whole videos. Main target of them is to convince user to quick conversion.
What is display advertising ?
Display advertising is a way to monetize website traffic by advertising on website using different types of display ads.
Display Analyst resume - CV
Display Advertising Analyst resume should include:
Targeted and retargeted display marketing project experience.
Very strong analytical ability and expertise in Excel and Power Point
Ability to provide Display campaings tweaks and recommendations.
Knowledge on SEM data sources ( Adwords, GA, Semrush, Similarweb Searchmetrics)
Good analytical skills ( example of analysis – what was the aim, what was the process ( how data was pulled, analyzed, visualized ) what was the insights , what were recommendations and how was it implemented and measured )
Analytical skills, data science skills, statistical skills math.
Knowledge off platforms for setting up reporting – GA, GDS, Gsheets, Power Bi, Tableau etc.
Display Analyst skills
For Display Ad Analyst most important basic skills would be:
Math ( it`s a must- without fluent basic math, percentage, growth You are not able