Email marketing analyst

Email marketing analyst is  focused  on  creating and managing successful email  campaigns. Using  skills, tools and new  creating ideas to constantly increase engagement and retention of users. Improve campaign constantly with data analysis  tool set  covering all the metrics as well as creating  data from A/B and multivariate testing.

PPC Analyst resume should include:

• Running successful PPC campaigns , handling significant  budget.
• Project spending pattern forecasting on advance level
• Ability to provide PPC and Paid Social Strategies and recommendations.
• Knowledge  on  SEM data sources ( Adwords, GA, Semrush, Similarweb Searchmetrics)
• Good analytical skills ( example of  analysis – what was the aim, what was the process ( how data was pulled, analyzed, visualized ) what was the insights , what were recommendations  and how was it implemented and measured )
• Analytical skills,  data science skills, statistical skills
• Knowledge off platforms for setting up reporting  –  GA, GDS, Gsheets, Power Bi, Tableau etc.

For PPC Analyst  most important basic skills would be:

• Math ( it`s a must- without  fluent basic math, percentage, growth  You are not able

 

• Charts plots  comparisons reading

 

• Excel skills ( pivot table, functions: vlookup, countifs, sumifs, averageifs, if, and, or, left, right)

 

• Analysis :
  • Narrative Analysis
  • Descriptive Analysis
  • Basic forecasting

 

• Reporting
  • Automate dashboards (excel)
    
  • Using reporting platforms ( Tableau, Power BI, Google Data Studio)
  • Data visualization skills

Adwords  knowledge :

– Manage paid search and remarketing campaigns on Google AdWords and othe channels.