Who is Email marketing analyst? - Definition explained
Email marketing analyst is focused on creating and managing successful email campaigns. Using skills, tools and new creating ideas to constantly increase engagement and retention of users. Improve campaign constantly with data analysis tool set covering all the metrics as well as creating data from A/B and multivariate testing.
Project spending pattern forecasting on advance level
Ability to provide PPC and Paid Social Strategies and recommendations.
Knowledge on SEM data sources ( Adwords, GA, Semrush, Similarweb Searchmetrics)
Good analytical skills ( example of analysis – what was the aim, what was the process ( how data was pulled, analyzed, visualized ) what was the insights , what were recommendations and how was it implemented and measured )
Analytical skills, data science skills, statistical skills
Knowledge off platforms for setting up reporting – GA, GDS, Gsheets, Power Bi, Tableau etc.
Email marketing analyst skills
For PPC Analyst most important basic skills would be:
Math ( it`s a must- without fluent basic math, percentage, growth You are not able