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Growth Analyst

Who is Growth Analyst? - Definition explained

PPC Analyst is  person responsible for  analyzing Pay Per Click  Media performance , using data and analytical skills and tools  to optimise outcomes from all PPC ativities depending on KPI,  most important  would be improving ROI.

 

Similar to SEO Analyst, Pay Per Click  Media Analyst is using  his analytical skills, logical thinking, problem solving, thinking about possible correlations and possible insights for optimization, and number of  different many tools for  analyzing data from  PPC specyfic tools like AdWords Editor, WordStream Advisor, AdWords Performance Grader, SEMrush, Spyfu, Unbounce,  and others Excel, SQL, Python, R to Platforms for visualizations like Tableau, Power Bi, Google Data Studio.

Growth Analyst resume - CV

PPC Analyst resume should include:

  • Running successful PPC campaigns , handling significant  budget.
  • Project spending pattern forecasting on advance level
  • Ability to provide PPC and Paid Social Strategies and recommendations.
  • Knowledge  on  SEM data sources ( Adwords, GA, Semrush, Similarweb Searchmetrics)
  • Good analytical skills ( example of  analysis – what was the aim, what was the process ( how data was pulled, analyzed, visualized ) what was the insights , what were recommendations  and how was it implemented and measured )
  • Analytical skills,  data science skills, statistical skills
  • Knowledge off platforms for setting up reporting  –  GA, GDS, Gsheets, Power Bi, Tableau etc.

Growth Analyst skills

For PPC Analyst  most important basic skills would be:

  • Math ( it`s a must- without  fluent basic math, percentage, growth  You are not able

 

  • Charts plots  comparisons reading

 

  • Excel skills ( pivot table, functions: vlookup, countifs, sumifs, averageifs, if, and, or, left, right)

 

  • Analysis :
    • Narrative Analysis
    • Descriptive Analysis
    • Basic forecasting

 

  • Reporting
    • Automate dashboards (excel)
    • Using reporting platforms ( Tableau, Power BI, Google Data Studio)
    • Data visualization skills

Adwords  knowledge :

– Manage paid search and remarketing campaigns on Google AdWords and othe channels.

Growth Analyst tools for analysis and daily job:

Most important tools to know

AdWords Editor
Google products (GS, GA, GDS)
PPC Tools = AdWords Performance Grader

Growth Analyst Salary

Salary for PPC Data analyst, really depends from many factors like experience, job responsibilities, size of company  etc.

For example in UK  30- 40k

How much do Growth Analyst/ specialist make??

This of course depends  from many many factors,   just as example I`m comparing here from popular job offers site:

UK median   30-35k GBP

US median 65 k USD

What is the role of Growth Analyst/specialist??

Managing Paid  Search Data, looking for opportunities to improve performance by increasing ROI .  Making  sure   all paid  advertising is effective and efficient.

“Growth Hacking is the process and mindset of searching for ways that your product can grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product” – Dan Martell

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